Shortly prior to unveiling its eagerly-awaited The Hunt – to be released on October 6th, and to be officially kicked off on October 4th at Divan Orange — PAPAGROOVE launches a rallying music video for its first single “All of Us“.
Music has been and remains Papagroove’s weapon of choice. Always thinking further, the collective sees the fusion of rhythms and sounds as the most appropriate way to peacefully and joyfully unify people beyond their differences. Aesthetically inspired by circus and freak shows, the single’s quirky, groovy and bouncy music video embodies that vision. With flaming torches, four-wheeled skates, disco balls and hoops all over, the heat rises and magic happens as the mixed crowd and the band seem to merge as one. Directed by Naïm Kasmi under the artistic direction of Sonia Frickx, and Dominique Caron’s photography direction, this visual piece soothes the souls and gives one the irresistible urge to celebrate with great ceremony. The video was filmed by Wink Productions at The Mothership Studio in Montréal-Nord.